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Adweek

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New York City

Joined on 10 April, 2009

http://adweek.com/

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Here's how to address political topics in Super Bowl ads without missing the mark:

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After deciding to go all-in on the Super Bowl despite the initial hesitancy, there are still momentous decisions brands must face, specifically around creative messaging.

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WandaVision represents a new era of franchise streaming.

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Dollar General is offering to pay its hourly staffers to get the Covid-19 vaccine once it is available instead.

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.@FictioneersLtd met with @aardman—the studio behind Wallace and Gromit—and decided that the beloved three-decade-old franchise would serve as an accessible world in which to set the first test of this new vision with @thebigfixup.

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Lifestyle brand @KITH has partnered with the estate of Dr. Martin Luther King Jr. and @NewYorker to produce a limited-edition apparel collection to honor Dr. King’s life and legacy.

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We all know who the real heroes are; don’t pretend your brand is one of them, @thomaskolster tells Super Bowl advertisers.

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This ad campaign for aspiring vegans takes a relatable and forgiving approach.

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Replying to @michaelgass: Client and friend, @WLpower featured in this @Adweek article Black Barbershops and Salons Are a Marketing Opportunity H…

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Is user privacy just a smokescreen for a power grab by Google and Apple? Ad-tech experts outline conflicting motivations for phasing out the third-party cookie.

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What can be learned from the mistakes that agency executives made in 2020?

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Classic cartoon duo Wallace and Gromit will venture from their clay-mation world into ours as part of a new augmented reality experience that aims to push the boundaries of tech-driven storytelling.

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Lifestyle brand @KITH has partnered with the estate of Dr. Martin Luther King Jr. and the @NewYorker to produce a limited-edition apparel collection to honor Dr. King’s life and legacy.

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Client and friend, @WLpower featured in this @Adweek article Black Barbershops and Salons Are a Marketing Opportunity Hiding in Plain Sight: New 'Black Paper' outlines the power and value of the African American consumer #AfricanAmerican #Consumers

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If you’re willing to go deep into your pockets and take the public stage for Super Bowl, you better have something more on heart than “Look at how good we are,” “I understand” or “America is great.”

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To draw attention to the growing college debt crisis, Natural Light has unveiled “the world’s most expensive piece of art" at Grand Central Terminal’s Vanderbilt Hall.

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The CDC has lifted its longstanding no sail order on cruise ships, yet they still can't set sail from U.S. ports.

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Marketing at the speed of culture has been key for @AtSignNick, head of global marketing for @tiktok_us.
Listen to the latest #CMOMoves and how Nick and team have been able to tap into the most viral moments, created a Covid relief fund, and more.

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"I thought it would be one cool, great Super Bowl ad. I had no idea that three years later, I’d still be doing it." — Michael Bublé

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The Olympics Ad Engine suggests how new sports can be modified to help achieve five different marketing objects.

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